There's one way to tell you about SUP in Genoa: listing schools and prices. And there's the way we tell it: starting from a beach, a person, and a story that began long before stand up paddle became fashionable. Priaruggia and Riccardo: the story before the school Between '96 and 2004 I worked behind the counter at Big Ben, the bar in Piazza Sturla that pretty much everyone in Genoa has come to know at some point. Riccardo was a customer. So were the guys who work with him to